Kesko is a key operator in the Finnish grocery trade. The aim is to have the highest-quality food stores in Finland where customers are served by about 900 K-food retailers running their locally tailored stores. Kesko grocery trade’s own brands enjoy high brand awareness among Finnish consumers. Pirkka has over 2600 products in almost every category and has a brand recognition level of nearly 90%. K-food stores also carry ca 250 K-Menu products, for price conscious customers. Low price is the key competitive advantage with this brand. Kesko Corporation and K-retailers form the K-Group, whose retail sales totalled about €16 billion (VAT 0%) in 2023. The K-Group employs around 45,000 people.

For more information, visit the Kesko Food website at http://www.kesko.fi.